One of the most important things in the world of business is to have good relationship and credibility, and in order to establish a reputation one needs a strong communication strategy.
With increasing developments in technological field, new venues have been introduced to bring more effectiveness and efficiency to the field of marketing communication. Therefore, with each passing time numerous innovations are introduced in this field.
However, these new inventions have though brought a lot of ease but it is always pertinent to analyze both aspects of a development.
Academic research has been significantly contributing to this field. Every year numerous papers are published to analyze deeply in to the pros and cons of new method of marketing communication, helping businesses to be better equipped and prepared.
A large number of dissertation and thesis reports have been published incorporating the actual performance of these technologies.
However, there are still new challenges that the students need to embark on to find out the credibility and advantages of the breakthrough.
Areas requiring academic attention
Some of the broad areas in marketing communication requiring academic attention are:
- New challenges in wireless communication
- How to use E-mail marketing for lead generation
- Internal and external communication approaches for business
- IMC: theory, practice and reality.
- Integrating old and new marketing communication channels
- Best ways to communicate and monetize social networks.
A number of researches have already been done on these areas but academic research is always more valid and unbiased therefore more contribution from academic research writers will be significantly beneficial.
Apart from these there are numerous other subjects that need consideration and thought of the researchers. You need to find out what other areas are being researched and what is left to explore.
The very essence of selecting a dissertation topic depends upon how interesting and informative it is. It should always present a new idea supported by historical work and new facts. Technically, you are writing a document that should analyze previous facts along with integrating new sets of discoveries to it.
Always remember that the dissertation is the most important assignment you will embark on during your academic career and the most crucial step in writing dissertation is choosing the right topic.
Take novel discoveries in marketing communication and explore more deeply in to it, it will definitely bring tremendous new discoveries and ideas in to the field, opening new ways and venture for further exploration.
The aforementioned areas of marketing communication will provide you with an idea of how to choose a topic and proceed with your marketing dissertation, making your work interesting as well as enabling you to add something valuable to the subject.